Marketing is an incredibly important part of any business, and it is one of the key ways in which you can get your services and products in front of more people. There are traditional print methods of marketing and thanks to the advancements of technology there are now more and more digital marketing methods that you can utilise. When choosing which methods you are going to use it is important to think about consulting with Marketing Strategy Consultants like those from Really Helpful Marketing who can support you in your marketing plans.
Here are some of the different types of marketing methods that you might want to explore for your business.
Website – almost all businesses now have a website of one description or another. With more and more of us using the internet to find products and services it is important that you have a digital footprint. Not only do consumers use websites to find what they are looking for but they also use it to check that a company is in fact legitimate. It is important that your website is reflective of your business and appeals to your target market.
Emails – email marketing is a great way to keep in touch with your current customers and can also be used to get more people to sign up to newsletters that can inform them of your products and services and help build up trust with the individuals to then turn them into buying customers. There are many platforms that can be used to email markets to your customers. It is important to ensure that you comply with any data protection, marketing and GDPR regulations when using this marketing method.
Social Media – with new platforms appearing almost yearly there are a number of different social media providers that can be utilised, in most cases for free, to be able to market your business. As they are free it is a great way to get yourself started before you look at expanding out into the many paid advert options that they have available. Social media is not a quick fix, and it is important that there is a strategy behind what you post and this is where the consultants mentioned above can help you.
Brochures – these are often seen as the more traditional forms of marketing but there is still a palace for them in some businesses. It is important to find out whether your target market prefers print materials and to also have your brochures turned into a digital version so you can email it out to potential customers if you wish.
There are many more marketing methods for you to explore but these four mentioned above give you a starting point.