Vertical banner ads, sometimes known as skyscraper ads, are the advertisements seen at the sides of pages. They are one of the oldest forms of digital advertising, but remain a valuable one. If you are looking to up your digital marketing game, understanding vertical banners is a good place to start.
Why use vertical banners
Vertical banners remain visible when scrolling down a webpage, helping to increase brand exposure. By being placed at the side, they are unobtrusive compared to other forms of digital advertising, so are less likely to cause frustration in potential customers.
Banner ads are versatile, giving plenty of scope to get creative with ads that can be fun, meaningful, and memorable, something that will enhance positive brand recognition. Using HTML5 banners as your vertical banner ads can give you a wide scope in graphics, text, and animation.
Things to consider
If you need to know more about how to most effectively use vertical HTML5 banners to enhance your brand, it is worth speaking to an expert, like the designers at thebannermen.com/banners/animated-ads/html5/, to get advice tailored for the unique needs of your business. But generally speaking, you need to strike a balance between user experience and visibility. For example, flashing lights may get a user’s attention, but this experience may not be a good one, so it does nothing to enhance your brand. Instead, concentrate on an easy-to-read, impactful design.
Make sure your vertical banner looks good on all devices, not just a desktop. With so much internet use taking place on phones, your ad needs to carry the same impact across the different screen sizes.
When placing your ads, choose an ad platform that offers a comprehensive analytics dashboard, so that you can monitor how your ad is performing. Primarily, you want to make sure it is actually being seen by your target audience. After this, you need to see what engagement you’re getting, such as click-throughs, and whether these are converting to sales. Through these analytics, you can adjust your vertical banner ads as necessary.
