Banner ads can help your business to thrive in numerous ways, so let’s see if it’s the right marketing strategy for you.
What Are Banner Ads?
Also referred to as HTML 5 ads, banner ads are the horizontal and vertical adverts you’ve likely seen on websites and apps and across social media. They typically contain a combination of text and imagery, which helps to communicate a clear and concise message to a target audience.
What Can I Promote with Banner Ads?
It may be helpful to view banner ads as a more engaging version of traditional PPC ads. Examples of banner ads can be viewed on the websites of specialists such as thebannermen.com/banners/animated-ads/html5/. These make it clear how versatile this form of advertising can be.
There are many different things that banner ads can help you to promote, including upcoming events, new product launches, special promotional offers, free ebooks, consultation appointments and much more.
What Are the Benefits of Banner Ads?
Businesses can experience many benefits from leveraging banner ads, which is largely why the worldwide banner advertising market is predicted to reach more than 185 billion US dollars in 2025. Some of the main advantages of leveraging this type of advertising strategy include:
Boost Site Traffic and Drive Conversions
Banner ads can drive traffic to key landing pages. As visitors clicking on banner ads already have some interest in your service or product, this will provide you with more opportunities to also increase your conversion rates.
Increase Your Reach
When using banner ads to promote a special offer or new product, you could increase your reach and utilise buyer personas to connect with people who may not otherwise have discovered you at a time when online competition is so fierce.
Maximise Your Marketing Budget
Banner ad campaigns can be customised in a variety of ways to suit your budget, including the size and location of your adverts. This will allow you to fine-tune your strategy to ensure it’s providing you with a positive return on your investment.
