Digital ads are an important part of any marketing strategy. The most important reason is that people are spending more time online through their smartphones, computers and smart home devices. The average household has more than 10 devices connected to the internet. Digital marketing lets you reach your audience wherever they are.
People make purchasing decisions at any time of day and during any activity. You can reach your audience when they browse online to find products. You can also reach out to them while they are watching TV, browsing a website or using social media. Even if your customers don’t buy from you at that time, engaging them in different contexts will help them remember who you are later, when they decide to make a purchase.
What are the types of digital marketing?
Digital marketing offers a variety of formats for advertising. Here are some of them:
Search Advertising
Search ads (also known as search engine marketing) appear on search engine result pages (SERPs). Text ads are usually displayed above or beside organic search results.
Display Advertising
Display ads are an online ad that uses text and visual elements such as images or animations. They can appear on apps, websites, and other devices. They are displayed in the website content or next to it. For HTML 5 Ads, visit The Bannermen, experts in HTML 5 Ads.
Video Advertising
Video ads online are a format of ads using video. Out-stream videos ads are displayed in similar places to display ads, such as on websites, apps and devices. In-stream videos ads can appear before, after, or during video content.
Audio Advertising
Audio ads is a term used in digital advertising to describe ads that are played before, during or after audio content such as podcasts or streaming music.
Social Media Advertising
Social media advertisements appear on social media platforms such as X and LinkedIn.
