Digital marketing is a term that we all know in general, but it’s hard to explain or define. Digital marketing is available in many forms depending on the main interactions you have with your customers. Below are some examples.
SEM & PPC
SEM is Search Engine Marketing. It’s one of the most important types of digital advertising to help businesses grow their audience and presence online by using Ads in search engines such as Google, Yahoo and Bing. SEM helps increase brand awareness and conversions through paid and unpaid advertising. PPC is Pay Per Click.
PPC is the fastest way to digital marketing. PPC helps drive traffic to your website and other products. It’s essentially a way to buy traffic via paid search listings. For a PPC Agency Near Me, visit nettl.com/uk/ppc-agency-near-me
SEM is filled with a variety of terms that can be confusing. The terms you might come across are paid search ads (PPC), pay-per-call, cost-per click, cost for a thousand impressions, and paid search advertising.
PPC allows marketers to use their system of online marketing for driving traffic to their websites by paying publishers whenever an advert is clicked by a user.
This is the best method for businesses that have an ample budget, and who want to grow their traffic online in a very short time.
Search Engine Optimisation
SEO is a way to improve the rankings of websites in search engine listings that are not paid. It is known as organic ranking improvement. A higher ranking in the search engine results can give you more traffic, presence, conversions, and authority.
This process involves using guidelines for optimising pages with specific keywords. It also includes high-quality backlinks from relevant websites and updates your website to include engaging, relevant and good quality content. Organic SEO includes:
Writing excellent content
Adding images and videos
Blogging
Being socially active is important
Branding
Meta Data.
