Banner ads can be extremely effective for both attracting new customers and retaining existing ones. The two most popular forms of banner ads are HTML5 and GIF. But what exactly are they, what are the pros and cons of each, and which should you choose?
What are HTML5 banner ads?
What are the pros and cons of HTML 5 ads?
HTML 5 ads have a number of advantages that make them a popular choice. These include interactivity, animation, adaptive design, easy integration of multimedia elements, extensive colour palette (over 16m shades) and simple editing and updating.
Perhaps the main downside is that creating the ads usually requires a professional designer. Also, they can occasionally look different in some browsers, so it is important to test them thoroughly.
If you want more information on HTML 5 ads, there are a number of digital display and banner ad experts, such https://thebannermen.com/banners/animated-ads/html5/, who can offer advice and design services.
What are GIF banner ads?
GIF (Graphics Interchange Format) banners are a looped animation consisting of a series of frames. They can contain some text as well as graphics. They have become an effective advertising tool.
What are the pros and cons of GIF banner ads?
The key advantages of GIF banners are that they are simple to create, requiring no expertise, and they play smoothly across all devices without compatibility issues.
The key limitations of GIF banners are that the colour palette is somewhat restricted (just 256 colours), complex interactive elements or animations aren’t possible, and the file sizes are quite large.
Which is the best choice?
As they offer different benefits, the best choice is dependent on the specific aims and needs of your campaign. HTML 5 ads are the preferred choice for interactive campaigns or those with multimedia elements, whilst GIFs can be best for small, simple animations with concise messages and minimal animations.
