If you have a business or you’re considering starting a business, you will need a website. However, in a competitive world, it is important that you make your website stand out for the right reasons, by featuring the most important elements in web creation.
Navigation and usability
The most important element in a website is how easy it is to navigate and use. It should feature a menu that can be accessed from any page and no matter where on your website a visitor wants to be, they should find it easy to reach. Any delays or difficulties in navigating a site are likely to lead to the visitor going elsewhere.
Visual appeal
While functionality takes precedence, you also want a website that has a strong visual appeal with good graphics. When visitors come to your website for the first time, they are likely to make a decision quickly as to whether they want to look further, so make sure you have an eye-catching design. While big businesses may have in-house web designers, smaller ones such as Shopify businesses are unlikely to have that. However, it is worth investing in professional services for your Shopify web design using a company like https://www.etempa.co.uk/shopify-web-design.
Good web-friendly content
The content on your site needs to do two things. Firstly, it must impress visitors to your site, so create interesting, informative, and relevant content that is easy to understand. Secondly, it must help drive traffic to your site using search engine optimisation, or SEO, meta tags, and alt tags.
Branding
A generic-looking website does not build connections with visitors. Instead, you want a website that truly shows who you are and that builds connections in people’s minds. If you have a brick-and-mortar store, your website should also connect to that. Elements like the colour scheme, the logo, and the visuals should all be true to your brand. No matter what page a visitor reaches first on your site, you want it to be immediately clear that this is your business.
