Display advertising is a broad term for any digital adverts that incorporate images, video, animations, or interactivity. They can appear on websites, social media, and apps.
The Difference Between Display Ads and Search Ads
Search adverts appear in response to Google queries, so they rely entirely on the user’s demand for a solution. Display ads create their own demand by captivating an audience, so they’re best at attracting users who are still in the discovery phase of their journey with a brand.
How Display Ads Work
Display advertising is a broad term that covers everything from HTML 5 ads to video advertising on digital media. They’re placed into designated slots on a web page or social media feed, but you can’t usually buy that space outright. When businesses such as //thebannermen.com/banners/animated-ads/html5/ handle your campaign, they must bid for the space with ad network giants such as Google Display Network or Amazon Ads.
The Benefits of the Bidding Process
The bidding structure of display ads allows you to choose what you’re willing to spend. You choose the value of your ad, and you pay accordingly.
The Benefits of the Medium
A picture is worth a thousand words. Captivating imagery and interactive features hold incredible power. The world has become advertising-averse, but if you can make a visual impact, you can overcome consumer indifference. Better yet, you can meet your audience on high-traffic sites that fit your brand precisely.
Display advertising gives you a visually rich, interactive universe to attract your audience with. What better way to reflect your brand?
