Tips to taking a website SEO audit

Everyone has heard of SEO, but are you aware what technical SEO elements are? These are the search optimisation elements that assist search engines to crawl and ultimately index a website. Sometimes, you’ll see them referred to as ‘foundation’ search optimisation.
By its very nature, this discipline can overlap with website development and that scares off a lot of non-technical people. However, there is plenty that even a non-techie person can understand.

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According to the experts at the Search Engine Journal, it is now necessary for even non-technical marketers to have a basic understanding of how the technical aspects of SEO works.

If you spot any problems that you are not able to put right yourself, you can call in professional SEO services in London, such as to help you out.

Here’s are some top tips on how to carry out your own SEO technical audit of your website.

Act like a regular user

Try accessing your website from a browser other than your usual browser. Try Internet Explorer, for example. Then disable JavaScript and check if the site will work without it. Remember that some of your visitors will have disabled it, because they wanted to avoid unwanted adverts and applications. This means that your animated navigation features such as a drop-down menu may not actually be helping your SEO.

More people access the internet through a mobile device than via a PC, so it is vital that your website works for them. Get out your own mobile phone and check out how your site performs on it. These days, it is essential that websites are optimised for mobiles. Flash will not help you in this area at all because it does not work on mobiles, so instead use HTML5.

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Use a crawler

Crawlers such as Screaming Frog are great at getting at the workings of your site and you can use it for free. The crawler will tell you if you have any HTTP resources (as opposed to HTTPS), which could be a security risk. It will also tell you if any of your pages are returning 404 codes.

The crawler will flag up any pages that have no internal links directing to them or any low-linked pages. Always make sure that your crucial pages have plenty of internal links pointing to them.

Author: Richard Brown

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