What is Internal Link Building?

Backlinks get a lot of attention in the SEO world, but internal links can be just as important. They make it easy for search engines to see how your content is related to each other, and they help pass link equity from high-ranking pages to lesser-authority ones. Plus, if you do it correctly, they can even boost a page’s ranking in organic search results.

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A good internal linking strategy helps you set your site architecture and information hierarchy. For example, if you have a services page that mentions pricing or case studies, linking to those pages shows visitors where to find them, and helps them navigate your site more easily. It also makes it easier for search engines to understand the connection between your web pages and the keywords you want them to rank for. When you need SEO Services Dublin, go to a site like Ryco Marketing

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Another internal linking tactic is to add contextual links within your content, connecting old pieces of content to newer articles that cover similar topics. This is called ‘pillar page’ link building and can improve topical authority by making it clear that your content has depth on a specific subject.

Keep in mind that not all internal links are created equal. Be sure to avoid keyword-stuffed anchor text, and never use the same keyword to point to different pages. Doing so can lead to a phenomenon known as ‘keyword cannibalisation,’ where competing pages compete to rank for the same keyword and cause one to rank lower than the other.

Author: Niru Taylor

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