Important Steps to take After an Event

Planning a successful event is thoroughly hard work so the tendency is to relax when it’s all finished and either bask in the glory or forget about it and move on. However, just because an event has finished, does not mean it’s over! To count as a success, there is still work to be done in the aftermath of an event. Here’s a handy post-event checklist:

Measure Results

How do you know your event has been a success? How can you make changes and do things better? You won’t know the answers to these questions without some post-event follow-up procedures.

Whatever type of event you organised, t would have had goals and objectives. Were they met? What you plan and imagine rarely matches the reality, so you need a method to realistically judge if your event ticked all the right boxes.

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Get together with the other organiser and planners who worked with you, go through the whole itinerary and discuss if all elements ran smoothly and the impact was the one desired. For help running your next event, consider an Events Agency Dublin like

Recognise and examine mistakes

Even the most experienced and professional event organisers understand that hitches and glitches are almost inevitable. Don’t sulk about it but analyse what happened with a cool head. Why did it happen and how can you avoid such a problem in the future?

Mistakes serve as valuable lessons, helping to make future events even better than the last. Take a productive and proactive approach to problems, seeing them as challenges to be overcome and not things to grind you down.

Reconnect with delegates

Once you’ve analysed the backstage logistics and reviewed the good and the bad, it’s time to re-engage with all those who attended the event. Just because the event is over doesn’t mean you want people to immediately forget what they saw and what they learned.

A quick and easy way to reconnect is by sending thank you cards. It will make your attendees feel valued, increasing the chances of them sharing with friends and colleagues but also make them more likely to show interest in future events you organise.

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It’s also important to send out thank you notes that are personalised for people who contributed to the event, such as speakers, sponsors and caterers, for example. Without these people, the event would not have happened, so be sure to show your appreciation. If you want to engage with their services in the future, it will pay to show some appreciation and professionalism now.


Author: Richard Brown

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